The filmmaker has proved that when it comes to romance, he is unbeatable
Karan Johar is ecstatic and so is his leading man Imran Khan. Their latest offering, Dharma Productions I Hate Luv Storys had a great opening weekend, which is no mean feat. Trade guru, Taran Adarsh says, “Imran is back in the A-bracket with this film. IHLS has got stupendous collections in India, the film has also stormed the box-office in foreign countries like UK, USA, Australia and Pakistan.” Taran feels what worked for the film is the youth quotient. “Imran and Sonam made a refreshingly fresh screen couple,” he says. And of course he also compliments the marketing genius of UTV Motion Pictures and Karan’s Dharma Productions for creating such a terrific platform and awareness for this film.
Trade consultant Amod Mehra feels everything has gone right for IHLS, right from the budget, to the marketing strategy. “IHLS can become a fantastic case study for film-makers who wish to make their films a huge hit,” he says. Amod feels because Karan and UTV got their budget correct in the first place, they had a winning proposition on their hand even before the film released. He says, “Karan is a genius. When it comes to presentation he is one of the few filmmakers who leave no stone unturned to give his film and his actors the perfect sheen. Imran is terrific in this film. Romance is the boy’s perfect groove. He shouldn’t even stray into other genres for the moment because he has proved it twice over— with Jaane Tu… Ya Jaane Na and IHLS, that when it comes to light romantic comedies, this boy is great.
The youngsters love this film; and they’re going crazy about Sonam and Imran.” The trade is also sending congratulatory messages to Karan because IHLS is genuinely one of the first certified hits of 2010, the film is expected to double its investment and that is something no film besides 3 Idiots has done in recent times.
Source: www.timesofindia.com
